OUT OF HOMEBig ads for small businesses
We launched Sideline with a simple idea: an app that gives people a second phone number to separate work and personal communication. To get attention, we created oversized ads for comically small businesses, each featuring a Sideline-powered number. Anyone curious enough to contact it received a text message explaining just how easy it is to get a dedicated work line of their own.
My role: Brand strategy, concept, copy
We also created some cheeky, but more straightforward product comprehension ads.
